Marketing

Question 1 of 10

Free samples, discounts and competitions are forms of

Question 2 of 10

Branding helps a firm to

Question 3 of 10

Sales promotion techniques include

Question 4 of 10

The four Ps of the marketing mix are product, price, place and

Question 5 of 10

A middleman who buys goods in bulk from manufacturers and sells in smaller quantities to retailers is a

Question 6 of 10

Psychological pricing such as GH¢9.99 aims to

Question 7 of 10

Setting a low price to gain a large market share quickly is

Question 8 of 10

Skimming pricing sets

Question 9 of 10

Dividing a market into groups of customers with similar needs is

Question 10 of 10

Collecting and analysing information about customers and competitors is