Principles of marketing

Question 1 of 10

The marketing concept focuses on

Question 2 of 10

The marketing mix extended for services adds people, process and

Question 3 of 10

Penetration pricing is most suitable when demand is

Question 4 of 10

Setting a high price when a new product is launched is

Question 5 of 10

The product life cycle stages are introduction, growth, maturity and

Question 6 of 10

Market segmentation by age is an example of

Question 7 of 10

A unique selling point (USP) is

Question 8 of 10

After-sales service is part of

Question 9 of 10

Market research involves

Question 10 of 10

The stage of the product life cycle when sales grow fastest is