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Business Management

Business Management · Quick practice · answer shown after each question

Marketing

Question 1 of 10

Question 1 of 10

Advertising that informs customers about a new product is

Question 2 of 10

Question 2 of 10

Setting a low price to gain a large market share quickly is

Question 3 of 10

Question 3 of 10

Skimming pricing sets

Question 4 of 10

Question 4 of 10

A name, symbol or design that identifies a firm's product is a

Question 5 of 10

Question 5 of 10

Collecting and analysing information about customers and competitors is

Question 6 of 10

Question 6 of 10

Free samples, discounts and competitions are forms of

Question 7 of 10

Question 7 of 10

A channel of distribution is

Question 8 of 10

Question 8 of 10

Market segmentation is

Question 9 of 10

Question 9 of 10

Branding helps a firm to

Question 10 of 10

Question 10 of 10

The four Ps of marketing are product, price, promotion and

Questions written by OtisamLMS in the style of the WASSCE. They are not WAEC past questions.