Business Management · Quick practice · answer shown after each question
Question 1 of 10
Market segmentation is
Question 2 of 10
Free samples, discounts and competitions are forms of
Question 3 of 10
Selling directly to customers face to face is
Question 4 of 10
Setting a low price to gain market share quickly is
Question 5 of 10
The four Ps of the marketing mix are product, price, place and
Question 6 of 10
The four Ps of the marketing mix are
Question 7 of 10
A channel of distribution is
Question 8 of 10
A middleman who buys goods in bulk from manufacturers and sells in smaller quantities to retailers is a
Question 9 of 10
Advertising that gives facts about a new product is
Question 10 of 10
The Boston Matrix classifies a product with high market share in a low-growth market as a
Questions written by OtisamLMS in the style of the WASSCE. They are not WAEC past questions.