Skip to content
OtisamLMS
Business Management

Business Management · Quick practice · answer shown after each question

Marketing

Question 1 of 10

Question 1 of 10

Market segmentation is

Question 2 of 10

Question 2 of 10

Free samples, discounts and competitions are forms of

Question 3 of 10

Question 3 of 10

Selling directly to customers face to face is

Question 4 of 10

Question 4 of 10

Setting a low price to gain market share quickly is

Question 5 of 10

Question 5 of 10

The four Ps of the marketing mix are product, price, place and

Question 6 of 10

Question 6 of 10

The four Ps of the marketing mix are

Question 7 of 10

Question 7 of 10

A channel of distribution is

Question 8 of 10

Question 8 of 10

A middleman who buys goods in bulk from manufacturers and sells in smaller quantities to retailers is a

Question 9 of 10

Question 9 of 10

Advertising that gives facts about a new product is

Question 10 of 10

Question 10 of 10

The Boston Matrix classifies a product with high market share in a low-growth market as a

Questions written by OtisamLMS in the style of the WASSCE. They are not WAEC past questions.