Information and Communication Technology

Question 1

1The number of different people who saw a post is its ___.

Medium

Your answer (fill in the blank)

Question 2

2Before posting about a brand, influencers should

Medium

A. post fake reviews B. hide that they are paid C. clearly disclose paid partnerships D. delete comments

Question 3

3An influencer is

Easy

A. a computer virus B. a type of router C. a database D. a person with a large online following who can affect opinions and purchases

Question 4

4Reach on social media means

Medium

A. the number of different people who saw a post B. the speed of the internet C. the file size D. the number of posts

Question 5

5Engagement on social media includes

Easy

A. the file size B. likes, comments and shares C. the device type D. only the number of posts

Question 6

6Targeted advertising uses

Medium

A. radio only B. printed posters only C. data about users' interests and behaviour to show relevant adverts D. random adverts for all

Question 7

7Email marketing works best when

Medium

A. emails are sent every hour B. messages are sent to every address found online C. messages are sent to people who agreed to receive them D. emails have no subject

Question 8

8Social media platforms allow users to

Easy

A. only make phone calls B. create, share and interact with content online C. only print documents D. only store files offline

Question 9

9A word with # used to group posts is a ___.

Easy

Your answer (fill in the blank)

Question 10

10A conversion in online marketing is when

Hard

A. a picture is resized B. a visitor completes a desired action, such as buying or signing up C. a user leaves the page D. a file is converted to PDF